Vincent Edward "Bo" Jackson (born November 30, 1962 in Bessemer, Alabama) is an American athlete and a former multi-sport professional. Jackson played at the highest level of sports in the United States in both American football and baseball.
In football, Jackson played running back for the Los Angeles Raiders of the National Football League. In baseball, Jackson played left field and designated hitter for the Kansas City Royals, the Chicago White Sox, and the California Angels of the American League in Major League Baseball.
Although a hip injury severely impaired his professional career, Jackson was the first athlete to be named an All-Star in two major sports. Before his professional career, he earned the 1985 Heisman Trophy, the prize annually awarded to the most outstanding collegiate football player in the United States. He also ran a 4.12 40 yard dash.
In 1989 and 1990, Jackson's name became known beyond just sports fans through the "Bo Knows" advertising campaign, a series of advertisements by Nike promoting a cross-training athletic shoe named for Jackson.