Creative Recreation is considered currently as a rising power in the footwear industry. The Creative Recreation shoes collection was officially launched in the fall of 2002 at The OC (Orange County) of California. Creative Recreation shoes are designed with much creativity and good taste. The shoes have brought new style to the footwear industry that has never been seen before. The Creative Recreation shoes Company definition is: "Designed with originality and imagination, and brings a refreshing gust of wind to the footwear industry."